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Case Study
From invisible to industry authority in AI-generated results
30+ years of expertise and a stellar industry reputation. But when potential customers asked AI about specialized cable solutions—competitors were cited as thought leaders while Windy City Wire was invisible.
Complete AI-Defined® implementation: visibility audit, entity cleanup, source-of-truth content for key queries, comprehensive schema, and ongoing monitoring.
Now appears directly in AI Overviews for "What is DAS Cable?" and related high-value queries
Cited as the authoritative source in AI Mode search results for specialized cable topics
Expertise embedded in AI systems—competitors no longer dominate the conversation
AI systems quote and link to Windy City Wire's content as the trusted reference
*Individual results may vary. AI surfaces change frequently; inclusion is not guaranteed. Results based on documented AI Overview and AI Mode screenshots for specific queries.
AI visibility means your brand appears when people ask AI systems questions related to your expertise. Unlike traditional SEO where you rank in a list, AI systems cite sources directly. If you're not in their training data, knowledge graphs, or trusted sources, you're invisible—even if you're an industry leader.
Traditional SEO focuses on ranking in search results. AI-Defined® focuses on being cited as a source. We optimize for entity recognition, knowledge graphs, and structured data that AI systems trust—not just keywords and backlinks. You're teaching AI who you are and what you're authoritative about.
Most clients start seeing AI citations within 90-120 days. Entity cleanup and initial schema work happens in weeks 1-4. Content mapping and authority building continue throughout months 2-3. AI systems update frequently, so ongoing monitoring and optimization are essential.
Your customers are already asking AI questions—even if they're not "tech-savvy." AI is embedded in Google, Bing, ChatGPT, and voice assistants. If your competitors get cited instead of you, you're losing visibility and authority regardless of your industry.
No. AI systems change constantly, and no one can guarantee specific placements. What we do guarantee: comprehensive audits, strategic entity optimization, ongoing placements in trusted sources, and transparent monthly reporting on AI visibility progress.
Absolutely—the eBook gives you a complete roadmap. But most businesses struggle with execution: entity cleanup requires technical expertise, PR outreach needs existing relationships, and schema implementation demands developer resources. AI-Defined® handles all of it so you can focus on running your business.